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| KakaoTalk |
The newest mobile messaging application KakaoTalk is now the number one free social networking application in the Philippine iOS App Store and the number one free communications application in Google Play.
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| KakaoTalk iOS Application |
Kakao Talk saw a surge of downloads over the past couple of weeks, taking the No. 1 spot in
Communications category of
Google Play on the 18th, following its matched success in the
App Store where it rose to become the No. 1
Social Networking application on August 7th, the same day of its official launch.
The impressive results are backed by Kakao’s aggressive localization efforts, in addition to the messenger’s fun and unique features. On August 7th, Kakao launched a TV and radio ad of KakaoTalk featuring K-pop superstars, Big Bang and Philippines’ pop princess, Sarah Geronimo. These two stars are also featured on KakaoTalk’s Plus Friend channel, a fun interactive advertisement platform where users can add Sarah and BigBang’s official accounts to their Friends’ list to receive latest updates and content including pictures and videos on them. Kakao plans to partner with more celebrities and companies in the Philippines to offer Filipino users content that is locally relevant.
“We are overwhelmed by the support of the Filipino users. We are very optimistic that our application will keep growing and we are determined to become an integral part of the local ecosystem and how Filipinos interact We are working on creating localized stickers and content that are more appealing and relatable to Filipino users,” shares Jang.
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| KakaoTalk Application (Android) on Google Play |
Kakao has also been offering free BigBang and Sarah Geronimo animated
emoticons and stickers for those who download the application, so that
they can get a taste of the fun and expressive communication that
stickers offer. In addition, Filipino KakaoTalk App users can get a chance
to win exclusive KakaoFriends dolls by chatting with ‘Event KakaoTalk’
until August 25.
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