Tuesday, August 18, 2009

Digital & Essential: The 3rd Internet and Mobile Marketing Summit 2009

With the theme "Digital Delivers," Internet and Mobile Marketing Association of the Philippines (IMMAP) organizes this year's Internet and Mobile Marketing Summit for the third time. It shall be held on August 25-26, 2009 at SMX Convention Center, Mall of Asia, Manila, Philippines.

Digitally Cost-Effective

In this times of global recession and belt-tightening, the marketing budget continues to contract as private companies minimize expenditures. This year's marketing summit focuses on digital marketing's ability to deliver results at noticeably lower cost compared to TV and regular print ads.

More than ever, the practicality of digital marketing is most appreciated.
Digitally Growing

Continually growing in leaps, Internet users in the Philippines is now at about 23 million and mobile phone users at 63 million. This sector of users is dominated by the youth who is most adept to new technologies.
More than ever, the power of digital marketing is most prevalent.
Digitally Measured

In contrast to TV ads which has a measured audience through estimates and population sampling, digital marketing through ads can be measured through visual impressions and click-throughs. Performance and measurability are highlighted for more objective results in aid of wiser business decision making.
More than ever, the effectiveness of digital marketing is most essential.
Digitally Delivering it

With key topics on digital marketing including new trends, viral video, mobile content, and online campaigns, the marketing summit aims to address marketing issues amidst challenging times with a focus on digital marketing.
Conference speakers include Nandu Nandkishore (CEO, Nestle Philippines), James Lafferty (General Manager, Procter and Gamble Philippines), Kent Wertime (President, Asia Pacific OgilvyOne Worldwide), Fernando Fernandez (Chairman, Unilever Philippines), Anton Diaz (Awesome Planet), Yahoo, and Smart.

Different case studies of 2009 Boomerang Awards Gold Winners in various categories would also be presented. This shall provide actual learning from real life situations and experiences.

So if you are a chief executive officer, advertising manager, corporate communication manager, or involved in marketing/advertising using the internet and mobile, this conference is for you!

Register online now and get discounts! Check this online reference for details such as program schedule and speakers.

I personally want to attend this two-day event as well for its relevance. I intend to learn more about digital marketing which is very close to the blogging industry. I'm sure I would get a lot of insight from this conference.

I hope to see you at the upcoming Digital Delivers! The 3rd Internet and Mobile Marketing Summit 2009!

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