Thursday, November 18, 2010

Trade-in Your Old CRT TV to a Bravia LCD TV - Sony's Big Switch

What is Sony's Big Switch? Starting tomorrow, November 19, upto Nov 21, Sony will be accepting - trade-ins of your old CRT TV to a BRAVIA LCD TV!

It's all about trading in the old and upgrading to a new one - that is Sony’s Project: Big Switch. Sony Bravia will be having a 3-day trade-in event wherein customers are entitled to a trade-in value of P4,000 when they swap their 21”-34” CRT TVs (of any brand) to purchase a brand new BRAVIA 32inch LCD TV KLV-32BX300. It also comes with a free DVD Player DVP-SR700.

Elevate Youth Education

Eyeing the newest and latest gadgets this Christmas? What about helping someone with an act of kindness through these purchases? Inspired by this instinct of compassion of Filipinos, Sony Philippines is calling on the help of its customers to support two groups that aim to uplift the education of the Filipino youth.  Sony is partnering with the Knowledge Foundation and the Hands On Manila (HOM) Foundation in the innovative Project Big Switch.

The CRT TVs you are trading-in at this event will be given to the school education projects of the above-mentioned institutions.
"The Knowledge Channel Foundation is a non-stock, non-profit foundation geared towards educating and empowering poor and marginalized children through media so that they realize their full potential to best serve themselves and their communities, and help build a better world.

Meanwhile, HOM is part of the international Hands On Network, an international alliance of organizations with the mission of encouraging and effectively channeling the volunteer impulse.  It has a roster of volunteer programs with partner non-profit organizations that support education. "
Bring your 21 to 34-inch CRT TV to the LOOP, ABS-CBN Compound, GF ELJ Communications Center, Eugenio Lopez St., Quezon City to get it inspected and verified as working by a Sony Service Center technician.  You can then purchase a brand new 32-inch BRAVIA LCD TV with a free DVD player for as low as PhP 20,999   This will proceed from 9 am and closing at 5 pm each day. Payment options include cash, straight credit card charge, or 12 months 0% interest to cover the full amount of the BRAVIA being purchased. 
Sony's Big Switch Project Trad-in Your CRT TV

Visit and choose your dream Bravia. Get ready to be a newly-minted owner of a brand new LCD TV through Sony’s Project Big Switch. Check out  and to find out more about their cause.

It's a Sony Big Switch weekend!

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