Western Union Measures Your Online Network Reach

With hundreds of millions of people around the globe connected in social networks such as Facebook, have you ever thought how much netwokred are you in comparison to the rest? Interestingly, Western Union came up with an visual tool answering that specific curiosity through a Network Challenge.

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Alter Space and the New Earth Hour Mini-Game

Just in time for Earth Hour, Alter Space promotes a fun way of sharing practical tips on Earth-friendly living.

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Alter-Space Facebook Game for Green Education

A new Filipino-made Facebook game called Alter Space aims to educate the public on how to reduce carbon footprint.

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Digital Engagement: Making the Ripples Count

Undeniably, the social networking fever has caught on with some local businesses here in the Philippines. 

Daily, our Facebook accounts are now bombarded by "like" requests from friends and strangers alike asking for our support because they joined a Facebook contest whose winner is determined by the most number of "likes."

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OLX: A New Philippine Classified Ads Online

I first ventured into online selling with a Philippine based Korean-run auction site a few years ago. A friend and I had a good start and I still sell from time to time. I also do purchase some items. In those experiences, I could say that pre-paid cellphone loads are among the hottest items.

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Skybroadband Trivia Overload Rides Facebook App Craze

After the successful Mafia Wars, Restaurant City, and Farm Town, the newest Facebook application - Skybroadband Trivia Overload - will test your brain power and stretch those neural muscles!

From now until April 8, 2010, experience the Skybroadband Trivia Overload Facebook application. More than scoring some knowledge, the players could even get the chance to win some cool gadgets!

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Fitness First Taps Facebook Game for Slimming

Fitness First, a global fitness company, recently launched its very own "Cut the Fat Challenge" Facebook Application, an interactive game about achieving one’s ideal weight through working out and eating the proper diet.
Everyone wants to begin the New Year by shedding pounds gained from the holiday feasting. Fitness First tries to offer just that with its new application on social networking site Facebook. Just like any interactive application on Facebook, the goal is to enjoy the game with your Facebook friends and thereby strengthening the bond of your network.

“Dedicated to motivating people to improve their overall health, Fitness First’s Facebook application draws attention to fitness and incorporates actual physical exercise in the digital interaction challenge,” mentions Mark Ellis (Fitness First Philippines Country Manager).

The Cut the Fat Facebook Challenge provides an interactive perspective on the relationship of food intake and its equivalent calories to the overall body mass index and weight. Fitness First continues to merge innovation and fun with their fitness routines to adapt healthy and fit lifestyles, while extending it to the interactive game for the online community.

Just don't get too much addicted to it or you'll be stuck in front of the PC the whole day and end up with less actual exercise. :)
Check out the Facebook app at http://apps.facebook.com/cutthefat/index to start cutting the fat.

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Join Facebook Paypal Wishlist App

Earning $100 with Facebook's Paypal Wishlist Application, the latest application craze which seemed to have started 2 days ago, is now abuzz all over the Internet. You simply go to this paypal wishlist facebook page and choose your 5 wish items!

It's that simple and you can start earning $1 for every referral who also makes the set of wishlist. Of course, for the promotion to be financially viable, they have set a maximum earning limit of $100 for every Facebooker.

Hey, $100 is not bad! It also makes a nice set of Christmas Wishlist fit for the season.

If you don't have an invite yet, click here to make your own Paypal Wishlist.
As of this writing, I have earned $3 in less than an hour after sharing it with friends like you.

So what are you waiting for? It takes only about 2 minutes and only 1 minute if you have high IQ. :) Make your Paypal Wishlist now! or Click Here!

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IMMAP Summit Day 1

This is my first time to attend IMMAP's Internet and Mobile Marketing Summit. I got my free delegate pass for this prestigious conference through a blog entry I wrote for a contest together with Regnard.

Held at SMX, Mall of Asia earlier, the event was opened with a speech from IMMAP president Arthur Policarpio. It also had huge international and local names for speakers including Sandra Puno from Nestle Philippines, Rahul Vasudev from MediaCom Interaction and George Foo, Chief Operating Officer of iHub Media Pte. Ltd for Facebook.

Seminar topics ranged from the new marketing landscape in terms of digital media, how to mix digital with the three traditional media outfits, and leveraging on the power of Facebook.

However, some of the talks were somehow rushed to adjust as time allocation between talks were very close.

Although, some speakers discussed only general topics and played it safe, some shared daring viewpoints and presented provocative statements. Most prevalent was James Lafferty's challenge to digital service providers of lowering "down the cost hypercompetitively." This did not rest quietly though with other speakers who said that 'cheap' is actually relative.

Yahoo Head of Marketing for Emerging Markets Bennet Porter also shared insights from their latest digital campaign in the Philippines called Yahoo Purple Hunt.

Tony Sarmiento III of Ace Saaatchi & Saatchi stirred some thoughts on the topic of digital creativity that delivers results. His primary case was that of Burger King's Whopper Sacrifice Facebook application which was so effective it was 'sacrificed' by Facebook itself. :)
The summit was well-attended as I estimate the crowd at about 80% seating capacity. I heard that this 3rd IMMAP conference had the biggest venue compared to the previous years. I just hoped that there were more readily available power outlets for laptop users since the summit is for the digital-savvy audience anyhow.

The summit was also followed by the Boomerang Awards in the evening.

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Vanity URLs: Facebook Username Gives In

"What's in a name?" is a tired question that has been asked for years. And with the modern era's predilection for branding, a name is almost as important as the product in terms of perception and cognizance. In response to this, Facebook has finally made available the feature of customizing profile usernames. Customize your Facebook username now.

Also called vanity URLs for the conscious, being able to personalize user names ticks the fancy of self-centered individuals which compose much of Facebook users. :) Kidding aside, being able to uniquely label oneself is akin to branding. It provides easy-to-remember URLs for networking purposes compared to the cryptic-alphanumeric combination string previously given. Check this example: http://www.facebook.com/s.php?q=lets+go+sago&n=-1&k=400000000010&sf=r&init=q&sid=4a8a704a622823b206c6b3ae4536c6b0#
Facebook enabled this feature today - June 13, 2009 at exactly 12 noon. My online community at Plurk.com was pretty aware of it and was posting a count down by the minutes. Talk about excitement. I was one of them, by the way.

And the clock stroke 12nn. After clicking a button to confirm my inclination for a personalized username, I was offered different options including one with a 'dot' (.) between my first name and last name. Although my primary email is of that nature, I realized that an extra 'dot' syllable can confuse some potential future friends upon networking. Simply said, I settled for my full birth name without the dot: facebook.com/joneluy
One issue to be immediately expected from this is the sudden rush for 'cool' usernames. Good for you if you can get one Facebook hasn't tag as a "generic word." Facebook has warned about generic words not being available as usernames. They did not release a list for this but 'flowers' and 'pizza' were mentioned as among them. Be careful with copyrighted brands as well, since in essence, they are...uhm, copyrighted.

Ok, you did not vie for the facebook.com/cool or facebook.com/microsoft. However, you still cannot get your facebook.com/john.doe. Why? because somebody beat you to it. Your creepy neighbor at the other side of the street has planned pretty much about this long beforehand as a form of revenge when your dog left a poop on his lawn. He just grabbed your well-loved username and you cannot do anything about it.
Well, ok, Facebook user name general information page states that there is still that possibility (however minute; perhaps even if you have the same first name and last name)

Can Facebook take back a username that has already been claimed?

Facebook reserves the right to remove and/or reclaim any username at any time for any reason.

Be careful as well by checking the spelling of your intended username before clicking confirm. There is no changing/editing user names after that. It also requires at least five characters and can only contain letters, numbers, and a period.

Have you customized your profile username? Check more details about Customizable Facebook Usernames here.

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