Samsung Supports a Greeener Industry

“As technology continually evolves, so will your digital lifestyle. When you upgrade your consumer electronics, you will need to recycle your old products – responsibly” states Samsung’s Recycling Direct website which promotes end-of-life recycling programs.

Samsung Electronics America, Inc. recently announced in Las Vegas a number of award-winning products and technologies that are designed to contribute to the growth of ‘greener’ consumer electronics and appliances industries. Samsung’s new products include innovations that reduce the impact upon our natural resources, and help consumers lessen their environmental footprint while enjoying the best available digital entertainment and home life experiences. Some of their products were displayed last Jan 8-11 at the Las Vegas Convention Center.

Energy- Efficient Products

The new 9000, 8000, 7000 and 6000 Series build upon the success of Samsung’s first and second generation LED HDTV models. These cutting-edge TVs use LEDs as their primary light source, rather than traditional Cold Cathode Fluorescent Lamps (CCFL). The Samsung 6000 Series was also honored with an Eco Design Award in the 2009 CES Innovations Design and Engineering Awards.

The benefits of using LEDs include not only improved picture quality, but also reduced power consumption levels to easily meet the stringent new Energy Star^® v3.0 guidelines. The LED modules are mercury-free, which makes for cleaner manufacturing and safer recycling when compared with backlight technologies currently available. In the LED HDTV line, energy consumption is reduced by 40 percent versus traditional LCD HDTVs of a similar size. The LED HDTVs also include a power indicator menu, and an optimized energy savings mode. In addition, these TVs require less material to manufacture and are thinner, reducing packing material and consumer waste. The smaller packaging allows for more units to be shipped and less fuel to be consumed at a time which potentially reduces Samsung’s carbon footprint.

As the trend towards delivering sleeker and thinner electronics products for consumers continues, Samsung has re-designed its Plasma HDTVs to use less material and less energy.

Convenient and Responsible Recycling

Samsung’s dedication to designing energy-efficient and environmentally safe products is complemented by the Company’s commitment to providing convenient and responsible recycling options for its consumers. Samsung Recycling Direct, launched on October 1, 2008, provides more than 170 fixed drop-off locations across the country, as well as recycling events, for consumers to bring their old electronics for recycling.

Samsung Recycling Direct will accept, for no fee, all Samsung-branded consumer electronics sold in the United States ranging from televisions, DVD and VHS players, audio equipment and home theater systems, to mobile phones, cameras, camcorders, computer monitors, printers, and peripherals. Non-Samsung-branded consumer electronics in the same categories will also be accepted through SAMSUNG RECYCLING DIRECT for a nominal fee paid directly to the recycler upon delivery of the e-waste. In addition, a growing number of fixed drop-off locations will be made available for Samsung-branded home appliances.

For a complete list of drop-off locations, and to learn more about Samsung’s respected recycling partners and standards, please visit: www.samsung.com/recyclingdirect.

About Samsung Recycling Direct^sm

Samsung Recycling Direct is Samsung Electronics America, Inc.'s new, convenient and comprehensive commitment to the recycling of consumer electronics throughout the United States. Samsung Recycling Direct is available in all 50 states and it enables consumers to recycle Samsung-branded and non-Samsung-branded consumer electronics sold in the United States, with the exception of home appliances. However, there will be a growing number of drop-off locations that will also accept home appliances. A full list of locations, including those that accept home appliances can be found at www.samsung/com/recyclingdirect.

* Parts of this article were sourced from Samsung-Ecogreen press release