Thursday, January 15, 2009

Samsung's “Seamless Experience” at CES 2009

The next evolution of the seamless user experience – one of greater interactivity, more intuitive user interfaces, and fresh eco-friendly technology – debuted last week January 7, 2009 in Las Vegas at the 2009 International CES as Samsung Electronics unveils an exciting array of new products and features at the company’s annual press conference.

This year’s offerings earned Samsung an unprecedented 46 CES Innovations Awards, reinforcing the company’s leadership position in visual display, digital music players and home theater systems, while highlighting Samsung’s growing commitment to environmentally-aware product development.

LED – Backlight in the Spotlight

Samsung introduced a new line up of LED TVs under the family of HDTVs for 2009 ranging from 40-55 inches that achieve previously un-reachable mega-contrast ratios.

All of Samsung’s LED TVs contribute to the company’s eco-friendly vision, consums 40 percent less power than standard CCFL-backlit LCD TVs, far below the stringent Energy Star version 3.0 requirements.
The TVs use low electricity and contain no mercury, while the neck and stand are made of eco-friendly materials. Included in this new line is the B6000, which is the slimmest of any LED TV on the market with tuner inside and features the world’s slimmest wall mount solution that reduces the gap between the TV and the wall to 0.6 inches.

“This new lineup of LED TVs represents the next chapter in Samsung’s global television leadership,” said Tim Baxter, EVP for Sales and Marketing - CED, Samsung North America.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of approximately US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit

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