Tuesday, August 25, 2009

Goodyear Philippines Roadshow: “Goodyear Pa Rin!”

Goodyear in the Philippines just celebrated its 111 years of safety innovation with their first “Goodyear Pa Rin!” nationwide roadshow at the SM Mall of Asia over the weekend of Aug 21-23.

The three-day event featured activities such as Ride and Drive clinics, car displays, and Women with Drive sessions conducted by Goodyear’s top racing endorsers and a Ride and Drive by the Tuason Racing School.

From the kick-off event in SM Mall of Asia, the Goodyear Pa Rin! will hit other SM malls in Batangas, Pampanga, Cebu and Davao

We are excited about this opportunity to work closely with our partner-dealers and top racing endorsers and bring the best Goodyear products and exceptional Goodyear retail experience straight to our customers and the public,” said Goodyear Philippines president Dave Morin.
The Ride & Drive Clinic taught safety driving techniques via a lecture and a free one-on-one, hands-on driving program by the Tuason Racing School. It specially focused on the Excellence tires with 3-Zone technology usually for luxury sedans and other passenger vehicles.

Goodyear Pa Rin! also opens the highly successful Women with Drive session to the public. Women with Drive, is an advocacy campaign specially designed for females to empower them with basic auto maintenance and troubleshooting skills. The session educates participants on road safety and equips them with knowledge of a vehicle’s different areas, including the engine, fluids, electrics, belts, hoses, wipers, under body and tires. The sessions are conducted by the country’s top racers and Goodyear endorsers.

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