Mobile Marketing Association (MMA) and Internet and Mobile Marketing Assocaition of hte Philippines (IMMAP) partners to launch MMA Philippine Local Council today, August 26 at the SMX, Mall of Asia, Pasay.
From about 1M mobile subscribers in 1996 to 70M in 2008, mobile marketing offers tremendous opportunity for growth even including more advanced Bluetooth marketing. This is getting more relevant as PC and mobile usage statistics blurs.
With 26 council members as of the moment, the formation of the Philippine Local Council is a milestone for the industry and aims to foster the mobile advertising and marketing industry in the country through local participation from industry stakeholders to drive adoption of global standards, practices, and guidelines.
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