Monday, July 20, 2009

Harry Potter 6 Broke New Philippine Cinema Record

Harry Potter 6 - the Half-Blood Prince, despite getting mixed reviews from fans and movie-goers, created a new Philippine cinema record.

Posting a grand P104.77-million four-day opening weekend (July 16-19) in 310 movie screens nationwide, Harry Potter 6 is now the all-time biggest four-day movie opening weekend in Philippine history (surpassing 2007’s “Transformers’ at P103.87-million) as announced yesterday by Warner Bros. Philippines general manager Francis Soliven.
It also broke the fastest time (four days) for a “Harry Potter” film to breach the P100-million milestone (outpacing 2007’s “Harry Potter and the Order of the Phoenix” which achieved the feat in five days).
The series is now the undisputed most successful franchise ever in local history, with an accumulated gross of a staggering P959-million (surpassing the “Spider-Man” franchise’s P910.32-million overall take).
SM Mall of Asia (including IMAX) led the box-office champion with a magical gross of P8.70-million. Close to its heels are SM North EDSA (including IMAX Digital) at P7.79-M, Trinoma (P5.68-M), SM Megamall (P4.11-M), Glorietta 4 (P3.86-M), Gateway (P3.67-M), Power Plant (P3.14-M), Eastwood (P2.98-M), Greenbelt 3 (P2.74-M) and Shangri-la (P2.54-M).
Completing the Top 20 cinemas are Alabang Town Center (P2.48-M), Robinsons Ermita (P2.33-M), Ayala Cebu (P2.09-M), SM Cebu (P2.08-M), Robinsons Galleria (P1.99-M), Festival (P1.91-M), SM San Lazaro (P1.79-M), Greenhills (P1.75-M), Market Market (P1.59-M) and SM Fairview (P1.57-M).

“...we know the best is yet to come with the final two `Harry’ movies in 2010 and 2011,” Soliven added.

Indeed the last two Harry Potter movies are expected to deliver much.

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